Chanel Celebrates The 100th Anniversary Of The No. 5 Perfume Through its Chanel Factory 5 Collection

This year marks the 100th anniversary of possibly the most iconic perfume – Chanel No. 5. The fashion house celebrates by launching a new limited edition collection, which visually reinterprets the No. 5 range. , in the form of everyday objects, some with a cosmetic role.

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“It can be just as valuable in the products we use regularly as in the ones we use on very special occasions. It’s all about the experience these products give us, ”says Thomas du Pré de Saint Maur, Head of Global Creative Resources Fragrance and Beauty Chanel.

“By removing from their context the popular pieces among consumers and dressing them in the aesthetics No. 5, we return to the first creative gesture of CHANEL: that of transforming a functional object into a desired luxury piece. This is what CHANEL FACTORY 5 is all about: offering the experience of luxury in everyday life ”.https://www.youtube.com/embed/Sq6vqY7tWuU?list=PLFAFB93B94B6FF6AE

It is also a knot with Pop art, which turns everyday objects into works of art.

“As N ° 5 celebrates its 100th anniversary, CHANEL FACTORY 5 reminds us, at the same time, that youth is, above all, a state of mind: to dare to step outside the flock, to have the freedom to be yourself despite the conventions, without taking you seriously; to be easy without frivolity. Have the audacity to prefer the youth of the imagination to the old age of habits, customs. That’s what this collection tells us, ”says Thomas du Pré de Saint Maur.

Since June 29, 2021, Chanel has implemented this industrial scenography in the largest cities in the world. These showcases and pop-up shops, imagined as theme parks dedicated to the  , immerse us in a world that mixes the black and white identity of N ° 5, as well as the vivid colors of pop culture.

The experience that Chanel wants to offer is a fun one and gives a journey around the 17 products from the limited edition anniversary collection.https://www.youtube.com/embed/H5bku3bN_gA?feature=oembed

In a factory-like, industrial setting, the audience follows the product through the various workstations of the production line and ends their trip with a visit to the “factory” store, where they can watch playful and unusual demonstrations.

For those who can’t visit these stores and enjoy the experiences offered in these pop-ups, an online version is already available on